The Whitte Shirt Society (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your information when you visit, use, or make a purchase from our website (the “Site”).

⸻

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including:

• Web browser

• IP address

• Time zone

• Cookie data

We also collect information about how you interact with the Site, including:

• Pages and products viewed

• Referring websites or search terms

• Interaction data (clicks, browsing behavior)

This is referred to as Device Information.

⸻

Order & Account Information

When you make a purchase or attempt to do so, we collect:

• Name

• Billing and shipping address

• Payment details (processed securely via Shopify)

• Email address

• Phone number

If you create an account, we may also store login and account preferences.

This is referred to as Order Information.

⸻

How We Use Your Information

We use your information to operate and grow The Whitte Shirt Society in a secure and intentional way:

To fulfill orders:

• Process payments

• Arrange shipping and delivery

• Send confirmations and updates

To communicate with you:

• Customer service support

• Order-related notifications

• Marketing emails and SMS (only if you opt in)

To protect our business:

• Fraud detection and risk screening

To improve our experience:

• Website optimization

• Analytics and performance tracking

• Marketing effectiveness

⸻

SMS & Email Marketing (Important)

By providing your phone number and/or email at checkout or through sign-up forms, you agree to receive:

• Order updates and transactional messages

• Marketing communications (if you opt in)

SMS consent is not a condition of purchase.

You can unsubscribe at any time by:

• Clicking “unsubscribe” in emails

• Replying STOP to SMS messages

Standard messaging and data rates may apply.

⸻

Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Keep your cart and checkout functional

• Understand user behavior

• Personalize your experience

• Deliver relevant ads

You can control cookies through your browser settings.

⸻

Sharing Your Information

We share your data only with trusted partners necessary to operate our business:

• Shopify (our ecommerce platform)

• Payment processors (secure transaction handling)

• Klaviyo / Postscript (or similar tools) for email and SMS marketing

• Google Analytics / Meta (Facebook) for analytics and advertising

We may also share information to:

• Comply with laws or legal requests

• Enforce our policies

• Protect our rights

⸻

Behavioral Advertising

We may use your information to provide personalized advertising.

You can opt out via:

• https://www.facebook.com/settings/?tab=ads

• https://www.google.com/settings/ads

• http://optout.aboutads.info/

⸻

Your Privacy Rights

Depending on your location (including California and the EU), you may have the right to:

• Access your personal data

• Request correction or deletion

• Opt out of sale or sharing of personal data

• Limit use of sensitive personal information

To exercise your rights, contact us below.

⸻

Data Retention

We retain your information for as long as necessary to:

• Fulfill orders

• Maintain records

• Comply with legal obligations

You may request deletion at any time.

⸻

Do Not Track

Our Site does not respond to “Do Not Track” browser signals.

⸻

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with the revised date.

⸻

Contact Us

For privacy-related inquiries or requests:

Email:

Info@thewhitteshirtsociety.com

Business Name:

The Whitte Shirt Society